---

How It All Started

We launched Limbo in October 2005 for one simple reason: to help people get more fun out of their mobile phones.

We started our mobile - as in 'take it with you' - revolution with Limbo Unique. It’s a text-message-based game where you compete against other (real live) players to find and retain the lowest unique number to win some pretty amazing stuff. Stuff that you’ve always wanted, like new cars and expensive trips. Plus, you get instant feedback, you can connect with other players, AND you always win, because you earn Loot for every text-message and mobile-Internet bid, which you can trade for things like T-shirts and CDs.

And that was just the beginning. In the past year we've added the ability to play online and via the mobile internet. We've even launched the first-ever mobile TV game show, aptly entitled "The Limbo Show." Then, in July, we launched Limbo™ Grab, another original creation. In Limbo Grab, players fight for prizes and attempt to keep the prize the longest cumulative amount of time during the game in order to win the item. And, in September, Limbo launched free text alerts and now offers more than 15 different types of dynamic and static mobile content.

What We Do

For players, we're creating mobile fun! Win cool prizes, play fun games, and connect with others - anytime, anywhere, and anyhow.

For brands and media companies, we've created highly effective promotional and advertising tools to increase awareness, traffic, and purchase intent with a powerful new media platform – SMS, WAP, Web and Email.

Our unique advertising solutions are effective because they don’t feel like advertising. In the eyes of the consumers, it’s free, fun and highly social.

Who Cares

We hope two audiences care:

1) our players that like the game and
2) big brands that want to reach their customers or attract new ones.

How We Make Money (aka Our Business Model)

We support our mobile entertainment business in a number of ways, mainly by making money from:

1) Companies that use our game as a promotional tool to attract new customers, increase the satisfaction of current customers, or simply promote their products via mobile phones
2) Media partners that use the programs to retain and delight their audiences
3) Advertisers who want to serve their messages with relevant mobile content

Behind It All

The brainchild of serial mobile entrepreneurs Rob Lawson, Jonathon Linner, and Juho-Pekka Virolainen, Limbo is headquartered in Burlingame, Calif., and is backed by three of the world’s top venture capital funds: Azure Capital Partners, Draper Fisher Jurvetson and New Enterprises Associates.